Pascal Béjean - Olivier Körner - Nicolas Ledoux
Concept & design
We suggested an annual report written as a novel. Le MOTif went for it and commissionned Stéphane Michaka a short text about a police investigation. It became a dark book with a peculiar screen shot on the cover…
Le MOTif asked us to conceive their campaign about the single price of books (In France, a French-published book can be found at the same price, whichever bookstore it is sold in). A fake promotional sleeve covers books and invades book stores. A simple, efficient, low-cost idea.
Corporate identity of the
Observatoire du livre et de l'écrit en Ile-de-France
Photographies Florence Lebert et Pascal Béjean
Badges designed with le MOTif